Apple Sets A Record Of selling 600,000 iPhone 4G In A Single Day

Apple iPhone record sellApple announces on Wednesday it has received more than 600,000 orders for their new iPhone 4G, a single-day record, as its telecom partner AT&T suspended the troubled early ordering procedure due to the overwhelming demand for the new device.

Apple also apologized for the malfunctions experienced by their customers on Tuesday who were seeking to pre-order the latest version of the hottest-selling touchscreen smartphone.

AT&T,  presently the exclusive carrier for the Apple iPhone  in the United States, declares the pre-order sales for the iPhone 4G were “10-times higher than the first day of pre-ordering for the iPhone 3GS last year.”

The Apple and AT&T websites are astonished by volcanic demands for this smartphone among the customers. “Given this unprecedented demand and our current expectations for our iPhone 4 inventory levels when the device is available June 24, we’re suspending pre-ordering today in order to fulfill the orders we’ve already received,” it said.

Apple has announced that they had received more than 600,000 pre-orders for the iPhone 4, which includes the sale in Britain, France, Germany, Japan as well as for the United States on June 24, “the largest number of pre-orders Apple has ever taken in a single day.”

The Cupertino, California, firm said the customers’ requirement was “far higher than we anticipated, resulting in many order and approval system malfunctions.

“Many customers were turned away or abandoned the process in frustration,” Apple said in a statement.

“We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock,” Apple said.

In Japan, Japanese mobile phone carrier Softbank also faced a deluge of pre-orders for the latest iPhone, with queues snaking around outlets and its online store overwhelmed by demand.

Hundreds queued in Tokyo in soupy humidity and heavy downpours to place their order for the fourth generation of Apple’s smartphone.

Softbank president Masayoshi Son posted a message on social networking site Twitter to apologize for the technical problems. “We are receiving reservations for iPhone 4 much larger than the company had expected,” he said.

Apple chief executive Steve Jobs unveiled the new iPhone earlier this month. It features video chat, can shoot and edit high-definition quality video and has a crisper resolution screen.

The iPhone 4 costs 199 dollars for the 16 gigabyte model and 299 dollars for the 32GB version.

The smartphone, which comes in black and white versions, will be available in 18 other countries in July and 24 more in August.

Only the black version was available for pre-ordering in the United States on Tuesday, adding to the frustration of some customers.

Apple iphone has been sold over 50 millions since its launch.

Apple shares gained 2.91 percent on Wall Street on Wednesday to close at 267.25 dollars whereas AT&T shares were losing 0.08 percent to 25.52 dollars.


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