Sports Instant-Replay Videos Will be Embedded by ESPN in Tweets

ESPN’s college football unit, in collaboration with Ford and Twitter, will upload videos of college bowl games in a tweet for you.

The football referees will be proficient enough, due to the smartphone provided to them, to review the decision on ground and also reply to your tweets instantly.

ESPN is all set to start this service of broadcasting instant-replays videos through Twitter, according to various sources. The service will begin from today through @ESPNCFB account. (ESPN’s college football account) with Ford and Twitter as partners.

The bowl games start off today and this service will stay alive till January 15, seven more days after the end of college football season.

A reply on Twitter also explained the content of the clip. It would be of 30 seconds with an additional 5 to 8 seconds ad from Ford in the beginning of the clip.

Promoted tweets are also part of the campaign which will enable ESPN and Ford to relate clips to the search words and also to trending topics in an effort to make them apparent to those people who are not following @ESPNCFB or Ford.

In July, Twitter was in the news for being engaged in serious talks with Hollywood producers and network owners to get hold of original clips or video to show on the site.

Now the trend is going to change once again; we used to see TV and then tweet about it, but now we won’t need TV anymore to share our thoughts on Twitter.

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