Google to Use the Names and Photos of Users in Ads


Google will now be able to feature names and photos of internet users in different parts of its advertising, having made a few important changes in its terms of service.

Shared reviews, photos and user names will be used in one-line endorsements, which are likely to be shared under specific ads or listings. For example, your friends might see that you rated an app 3 stars on Google’s Play Store or you have given a very good review to a local restaurant.

If you comment or follow a page while you are logged in with your Google account, the content could then be used along with relevant ads, as per the new terms of service.

In order to maintain a good level of privacy, the reviews can only be seen by people with whom you originally shared the content, which means that most content will be limited to a specific circle of users. However, it needs to be remembered that the endorsements or ratings you post on Google+ Local or Google Play Store will be visible to a larger audience.

In a blog post, the web giant expressed that by witnessing reviews or ratings from people you know or trust will actually help users save their time.

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