HP Slashes The TouchPad Price To Rival iPad

HP tabletHewlett-Packard Co. has reduced the price of its TouchPad tablet by 20% lower than two months subsequent its arrival, as the computer giant is trying to increase sales of its answer to Apple Inc.’s iPad.

H-P officials say that the Wi-Fi version of its tablet with 16 GB storage facility is now available at $399 and a version with 32 GB will cost $499. Each of these devices are now $100 cheaper than Apple’s iPads.

The initiative is taken after H-P reduced the prices last weekend, which says it was part of a back-to-school sales promotion. But it has now determined to make the price slash permanent.

Stephen DiFranco, who is the senior vice president in H-P computer business, revealed the change in an online message, in order to tell the customers that the lesser price will let “both HP and our channel partners to be even more price competitive in the marketplace bringing the cheapest model down to $400.”

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