ASUS Registers 14% Growth In Graphics Card Business

ASUS Graphic CardsASUS, the world’s top 3 consumer notebook vendor and the maker of the world’s best-selling and most award winning motherboards has recorded 14% growth for its graphics card business in India. Graphics cards are one of the most vital components of a PC and in the recent past, the segment has seen a lot of action. The strong growth of the midrange segment where users can get very capable graphics cards in the Rs. 7000 – Rs. 15000 price bracket coupled with the growth of gaming and animation industry in India has given a boost to this segment. Owing to superior design and a complete range of products based on both NVIDIA and AMD Radeon GPUs, ASUS has witnessed a strong growth in this segment in 2011. Currently the TAM for graphics cards in India stands at 300,000 units annually of which ASUS accounts for approximately 20%.

“ASUS Graphics Cards are renowned world over for their superior build and design that offers users with unparalleled performance and reliability. This along with our 3 year warranty on all graphics card and an extensive service network of 81 ASP points across India has helped us to register a strong growth in the segment. We’re very pleased with the performance of ASUS Graphics Cards in 2011 and hope to achieve new heights in 2012 along with the support of our partners.” commented Mr. Vinay Shetty – Country Head – Component Business, ASUS (India).

ASUS is known for their range of factory overclocked graphics cards that give them the performance edge over reference designs while at the same time not compromising on the reliability of the product. Recent technological innovations like DirectCU II which is based on ASUS DirectCU, that uses copper heat pipes in direct contact with the GPU core for up to 20%* cooler performance, DirectCU II adds a custom cooler that uses twin 100mm fans for a massive 600%* increase in airflow on HD 6970, HD 6950, GTX 580, and GTX 570 DirectCU II cards. The new DirectCU II graphics cards also include exclusive ASUS Super Alloy Power technology, which uses a unique alloy formula in power components such as chokes, capacitors, POSCAPs and MOSFETs to ensure a 15%* performance boost, 35°C* cooler operation and 2.5* times longer lifespan. In addition, ASUS Voltage Tweak allows you to boost GPU voltage via ASUS SmartDoctor to achieve up to 50% faster clock speed.

ASUS also launched special high performance graphics cards from their Republic of Gamers line like the Matrix GTX580 Platinum and the limited edition MARS II with dual GTX580 GPUs in India this year. Encouraged by the positive growth in 2011, ASUS now aims at capturing 30% of the graphics cards market in 2012.

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