Microsoft is now looking for an effective way to create its genuine contents for the LIVE TV service of Xbox, as claimed by the insiders. The U.S-based software giant is looking for a television executive to redirect the gaming system of Xbox into a cable challenger. Consequently, a head-hunting firm is working heart and soul for discovering the best candidate, as reported by Bloomberg‘s tipsters. Microsoft is expecting to replicate the accomplishment of the homegrown Xbox franchises with specially made TV contents.
At the earlier part of this month, Microsoft made an announcement about their Xbox 360 update. The update would bring about a comprehensive package containing streaming media options that spread over international markets. In U.S.A., the rollout that is aimed at going through 2012 includes EPIX, Hulu Plus, and ESPN. Turning to the UK, the roll out enlists BBC iPlayer & 4oD. Microsoft Corp. released an Xbox controller app for Windows Phones turning the Smartphone platform into the remote controller for Xbox 360.