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Micromax will be seen as the title sponsor of the IIFA Awards 2010

Recently Micromax, a reputed cellphone manufacturer has made an announcement about the Micromax IIFA Awards on 21 May in New Delhi.

IIFA film award is a celebrated platform to showcase the Indian film industry and its success at the international level. So it is itself a big opportunity for Micromax to reinforce its brand name among millions of viewers of the show.

Micromax will soon launch a limited edition of IIFA Awards mobile handsets and also offer content on it for its consumers; they are now planning to set up a consumer promotional event where consumers would get the honor to meet their favorite celebrities.

Mr. Rahul Sharma, the Executive Director, Micromax, stated “Micromax is delighted with its association with the IIFA Awards – a platform that is synonymous with innovation and appeal as is Micromax. Our partnership with IIFA will provide a unique experience for our consumers thereby strengthening our relationship with the Indian Diaspora across the globe specially the youth. We are sure that the Micromax IIFA Awards will reach new heights as never seen before.”

Mr. Sabbas Joseph, Director- IIFA said that they are greatly satisfied with the association of Micromax with IIFA Awards 2010 as the title sponsor. This gala event is going to get more than 500 million global viewers. It will be held on 5th June 2010 in Colombo, the capital city of Sri Lanka.

 

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