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Orange Tries To Tap Middle Income Market

Orange is trying to target the middle range of the market with the marketing of their brand Android mobile phones. To speak businesswise, it is a true fact that this middle range market is the biggest of all the segments in the market. The noted network is all set to launch four such brand new devices in the market, out of which, one device named Huawei will be launched in June and another one ZTE will come into the market in the month of August.

At the initial stage, the handset will be branded as Orange and in the latter part of this year they may come from some reputed manufacturing brand like LG. The company officials said that they are targeting that by the year 2013, around 50% mobile portfolio of the company will be the smart phones which are affordable to the people in general. At present, smart phone make up only 15% of the mobile portfolio of the company.

In the UK, the handsets will be initially available for customers going for entry level tariff of only £15. In the later stage, it may be developed for the prepaid customers. The marketing people of the company think that more teenagers will be going to buy this handset.

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