UK Game Market Witnesses 13% Drop In Sales Than Previous Year

UKIE- the trade body in the UK recently released its annual industry report which says 2011 was not very good for the gaming industry as boxed game sales has declined drastically in comparison to 2010. Box game sales figure stopped at just 1.42 billion, which was 7 percent lower than what it was a year ago. The report also revealed the net gross of boxed game sales in the UK during the year stood at only £2.520 billion, almost 13 percent less than the net gross from 2010. Total sales figure of console software stopped at £1.35 billion. While rise in the console hardware market was mainly being driven by products like Microsoft’s Xbox 360 and Nintendo 3DS, total hardware sales accounted for £646 million, as per the report. Revenues earned from PC gaming accessories during the year stood at £453 million – about 17 percent below where the market stood in 2010. “In a year when overall consumer spending was down, 2011 proved to be a better than expected year for the UK’s boxed-product games market,” UKIE Chairman Andy Payne said.

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