Recently there have been some changes at Apple’s app store. Last week they have changed some of their searching options. According to the new searching algorithm, app will appear as the user ratings and descriptions rather than just names. Today another change is spotted by a developer; Apple has started to give emphasis to keywords plus names. One of the co founders of app store and current analyst at Appco.es discovered that his own app Love Letter Writing had “advice’ as a keyword but it has not been showing the app for writing “Writing advice”. Somehow the feature got back again. Another co founder Matthaus krzykowski has confirmed the matter an said that things are back to normal as it was before.
The change has impact on some popular apps too like Instagram Camera now appears as Instagram only as its top search. The other searches also do the same.