Activision Blizzard is biggest game publisher in US as per as the market capitalization is concerned. The company is now looking to extend is footprint in Asia by bringing their widely popular game title Call of Duty in china as a free to play online game. As soon as the news broke out the company share has gone up by three percent and it is now standing at $12.34 this morning. This morning Activision has signed a contract with the Internet and wireless service provider Tencent Holdings Limited which will allow them to operate this war simulation game in china. In a statement CEO of Activision said, this company believes that china is a exciting new market that can help them to grow their business and develop new games at the same time.
Currently Tencent is running a successful tactical shooter game entitled CrossFire that makes around $1 billion revenue every year.
