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LG Rolls Out A New Range Of Optimus Smartphones

LG has unveiled a trio of new Optimus smartphones at Mobile World Congress which are, the company says, aimed at offering the same design but different levels of power and performance.

The L3, L5 and L7 come with a 3.2 inch, 4.0 inch and 4.3 inch touchscreens respectively. Each will be Android based and will be linked by the Optimus brand. The phones were previously announced in the run up to MWC but have since been put on show to the public.

The Optimus L3 is the entry level device in the range. With the smallest screen of the three it comes with a 3 megapixel camera and Android 2.3 Gingerbread. Although LG hasn’t announced any prices yet, this will the cheapest in the new range.

It is likely, however, to be the L3’s big brothers, the L5 and the L7, that get the most amount of scrutiny. The mid-range smartphone is the Optimus L5. It and the Optimus L7 both come with Android 4.0 Ice Cream Sandwich. This is guaranteed to get the devices a lot of interest as it means they will be some of the first devices on the market running Android 4.0.

The designs are fairly similar as that is part of LG’s strategy to develop a uniform brand identity across its range of smartphones to help them stand out in the Android marketplace, where there is a lot of heavy competition. They each have a firm rectangular shape which is a trend that has seen smartphone design move away from the curved finishes of the past few years. They are slimmer and have what LG describes as a more intuitive design, particularly in terms of the buttons on the display.

The L7 is likely to be the flagship device of these 3 phones with prices corresponding accordingly, furthering yet again this practice for 2012 to have smartphones for everyone and grow the market that way. Each manufacturer is keen to get their hands on a decent share and this seems to be the way they want to do it.

LG has also launched some higher end devices too, the Optimus 3D Max and Optimus 4X HD. LG was the first smartphone maker to launch a dual core phone back in 2011, although the Optimus 2X lost out to rivals from Samsung and HTC due to an undesirable amount of bloatware. LG has another chance now with the Optimus 4X, one of the first quad-core phones, although this time around it is up against direct competition from HTC, ZTE and Huawei, all of whom have quad-core phones launching at a similar date.

As for these more modest phones, the L3 is due to launch in Europe in March but there is no news on when the other two devices will be available. It’s likely that the L7 will be up against the Nokia Lumia 900, the iPhone 4S and the like so it’s likely to be dual-core. To run Android 4.0 it’s likely the L5 will be the same. None of these 3 phones particularly wow in the hardware department, but they do all possess some features that just a few months back were considered cutting edge.

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